Photogenic Beauty, that is the core belief of this Japanese skincare and beauty brand, an extension from its original photo-film-centric business brand, FUJIFILM. Yes, we are talking about a beauty brand called ASTALIFT (here for more). This innovative beauty brand aims to achieve 'Photogenic Beauty' that is projecting beauty from an inner shine that gives the woman a strong presence, glowing from within.
We had the pleasure of attending a private media hi tea session with local celebrity, Ms. Nana Mahazan at the exquisite Enchan-Thé Japon, Salon De Thé, Isetan Japan Store, Lot 10 previously. It was an eye opener sharing session, finally getting to understand a little more the technology behind the beauty brand and how various technological assets such as those on collagen and nanoparticle formulation fostered through the photographic business of Fujifilm were adapted to cosmetics and other new business fields via Astalift.
