Have you ever felt like you are taking on too much in life? It feels like you have so much to do, so little time, yet you are not willing to give up that kind of lifestyle you are so accustomed to, as a modern career woman, and feel that life should be more than just this? Exhausted? No way! (in denial) Tired? Hhhmm... perhaps. According to the experts at Lancôme, we most likely experience this new kind of fatigue for a new generation without even us knowing it. They called it the Urban Fatigue. It is not only a conventional fatigue that linked to lack of sleep, but a general one, an emerging phenomenon linked to the constant demand of the modern environment.
You may be wondering what those demands of this modern world would be? Taking on increasing personal or professional projects, following the latest trends and maintaining a constant presence on social networks, going out until the early hours of the morning, but looking to recharge our batteries through yoga and detox diets, wanting everything (that's a killer!), all the time, without making any compromises. This, according to the team, is the exciting paradoxical reality of the generation of 25 - 35-year-olds - The "Gen Y".
Although we have to admit that we are WAY passed this Gen Y cap in terms of human age, but we are guilty of such a lifestyle - too much work, too little time to unwind, yet not willing to compromise. Being a somewhat "perfectionist" and constantly be in this "always give our very best in whatever we do" mode do take a toll on us, we feel. Juggling a full time producer/screenwriter profession with motherhood and blogging, amongst other roles do not help either. The struggle is real.
The Lancôme team explained this in the recent Énergie De Vie launch here - It is no surprise that almost half of the women of this generation state that they are tired on a daily basis. While for 59% of them, this fatigue is due to lack of sleep, 38% of them admit that it has more to do with "multitasking" and staying up late at night to watch series (guilty and checked), read or spend time on their computer (checked, writing on the blog *_^).
The Lancôme team explained this in the recent Énergie De Vie launch here - It is no surprise that almost half of the women of this generation state that they are tired on a daily basis. While for 59% of them, this fatigue is due to lack of sleep, 38% of them admit that it has more to do with "multitasking" and staying up late at night to watch series (guilty and checked), read or spend time on their computer (checked, writing on the blog *_^).
That's not it. It is confirmed by Vincent Gregoire, from the trend forecast agency, Nelly Rodi: "This is a generation that has reinvented itself as a superheroine, that does not feel tired, that is always supposed to feel on top form. They have this obsession with always wanting to do things, to have strong experiences. They will take the time to be tired afterwards." Oh dear, why do we feel like we are part of the statistics already! Yucks.
