Have you ever felt like you are taking on too much in life? It feels like you have so much to do, so little time, yet you are not willing to give up that kind of lifestyle you are so accustomed to, as a modern career woman, and feel that life should be more than just this? Exhausted? No way! (in denial) Tired? Hhhmm... perhaps. According to the experts at Lancôme, we most likely experience this new kind of fatigue for a new generation without even us knowing it. They called it the Urban Fatigue. It is not only a conventional fatigue that linked to lack of sleep, but a general one, an emerging phenomenon linked to the constant demand of the modern environment.
You may be wondering what those demands of this modern world would be? Taking on increasing personal or professional projects, following the latest trends and maintaining a constant presence on social networks, going out until the early hours of the morning, but looking to recharge our batteries through yoga and detox diets, wanting everything (that's a killer!), all the time, without making any compromises. This, according to the team, is the exciting paradoxical reality of the generation of 25 - 35-year-olds - The "Gen Y".
Although we have to admit that we are WAY passed this Gen Y cap in terms of human age, but we are guilty of such a lifestyle - too much work, too little time to unwind, yet not willing to compromise. Being a somewhat "perfectionist" and constantly be in this "always give our very best in whatever we do" mode do take a toll on us, we feel. Juggling a full time producer/screenwriter profession with motherhood and blogging, amongst other roles do not help either. The struggle is real.
The Lancôme team explained this in the recent Énergie De Vie launch here - It is no surprise that almost half of the women of this generation state that they are tired on a daily basis. While for 59% of them, this fatigue is due to lack of sleep, 38% of them admit that it has more to do with "multitasking" and staying up late at night to watch series (guilty and checked), read or spend time on their computer (checked, writing on the blog *_^).
The Lancôme team explained this in the recent Énergie De Vie launch here - It is no surprise that almost half of the women of this generation state that they are tired on a daily basis. While for 59% of them, this fatigue is due to lack of sleep, 38% of them admit that it has more to do with "multitasking" and staying up late at night to watch series (guilty and checked), read or spend time on their computer (checked, writing on the blog *_^).
That's not it. It is confirmed by Vincent Gregoire, from the trend forecast agency, Nelly Rodi: "This is a generation that has reinvented itself as a superheroine, that does not feel tired, that is always supposed to feel on top form. They have this obsession with always wanting to do things, to have strong experiences. They will take the time to be tired afterwards." Oh dear, why do we feel like we are part of the statistics already! Yucks.
Lancôme understands that today women live our lives as we wish, because we do really want to have it all, we want to enjoy everything, its intensity of the moment that life offers us, instead of a change of our lifestyle, the brand brings us the new Lancôme ÉNERGIE DE VIE solution. Drawn from plant life-force sources and enhanced by new-generation appealing textures, the range is said to reveal a more energised skin, consistently embellishing the skin and delivering constant healthy freshness. Today, we would like to share our experience in using the star product from the line - the Énergie De Vie The Smoothing & Glow Boosting Liquid Care.
Taking its inspiration from the science of metabolomics, drawn from plant life-force sources, this latest skincare line is designed to tackle fatigue-looking skin and improve the appearance of skin energy from within, for healthy freshness. Therefore, Lancôme has selected 3 life-forces of plants: the seed, the root, and the fruit.
Gentiana Root Extract acts on a key marker of metabolic activity, which happens to be a fundamental indicator of the skin's energy flow present in each and every one of the skin cells, to enhance the flow of energy in both epidermis and dermis cells. Wild Yam Root Extract boosts epidermis lipids synthesis to nurture the skin. Tamarin Fruit Extract stimulates skin hydration and differentiation markers in the epidermis to improve skin quality. Finally, Soy Bean Seed Extract helps fight against external aggressions.
Lancôme Énergie De Vie The Smoothing & Glow Boosting Liquid Care
This beautiful moisturiser comes in a sleek green glass bottle and a pump head. Its graduated, luminous green bottle is symbolic of the skin's revitalised energy. Simple packaging adds to the freshness aspect of the skincare product which we absolutely adore. This is a comprehensive, all-in-one skincare, designed to be as fresh as a lotion, as concentrated as a serum and highly moisturising. Bursting with moisturising, anti-oxidant and energising active ingredients, it leaves the skin fresh and radiant, delivering that smoothing and plumping effect.
Yes, the product is clear in colour and the texture is super lightweight, silky and watery in consistency, almost unlike any other moisturisers. Upon application, our skin soaks up the liquid care so eagerly that it feels like it is asking for more. It immediately calms our skin down, leaving behind a soft, velvety finish. It is also scented in a mild way which is refreshing to the senses. It does make our skin look healthy-fresh and totally awakened. It is quite a sensorial experience and lovely to use.
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| Lancôme Énergie De Vie Skincare Routine, visual courtesy of Lancôme Malaysia |
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| Visual via Lancôme Malaysia online |
Our skin looks more hydrated and plumped. Since it is so lightweight, using it in the morning is a bliss as it helps create a hydrated base before our makeup application. We truly enjoyed it during the period of testing the product out, since we received it during the media launch previously. We have no doubt that those skin-friendly and healthy ingredients like Goji Berry and Melissa do work wonders through this product. The 50ml Liquid Care recipe? 30 leaves of Melissa + 100mg of Goji Berry + 250mg of Gentian! The strength of this Liquid Care is most definitely its lightweight texture. Those who love lightweight moisturiser without that heaviness of a cream, this one is worth checking out.
Lancôme Énergie De Vie Smoothing & Glowing Boosting Liquid Care is retailed at MYR220 for 50ml. It is now available in store in Malaysia and online. Here for more about the brand and here for more about the range. Thanks Lancôme Malaysia for the love!
We hope you are having a super energised start to a brand new week, lovelies *_^
With love,
Jeann
The concept of 'Urban Fatigue' is a new introduction to me and I can absolutely understand why you may have it - juggling being a mother, blogger AND producer/screenwriter is beyond incredible, though exhausting, I'm sure! I'm pleased to hear you like this Énergie De Vie product, as I tried their sleeping mask last month and was really impressed :) I hope your week has got off to a good start Jeann!
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That term is new to me but now I know, Gabrielle. Am glad that you like the sleeping mask. I think I shall have that check that one out. Thanks thanks for sharing!
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