We were first introduced to Shu Uemura's latest foundation, Skin:FIT Cosmetic Water at the media launch here previously. We have been test driving the foundation since. You must be curious why we say test driving? We shall discuss this shortly.
It was introduced that Shu Uemura Skin:FIT Cosmetic Water Foundation (here for more) is a summer foundation that is thin, fit and lasting, specially designed for Asian skin, like ours. That got us really excited, as one may be well aware, it is always quite a challenge to have foundation that stay fresh and long-lasting in humid weather like where we come from, sunny and rainy Malaysia. Our needs: not only thin, feels refreshing, but oil-free, has to last (tested to last up to 12 hours), look natural, boasting a light fit and breathable coverage with UV sun protection. A tough call indeed, haha *_^
To make sure that the product captures the two opposing properties all in one (oil-free bi-phase formula) - sheer yet long-lasting, Shu Uemura needs to find the perfect powders that can absorb both oil and water, and at the same time, can be dispersed in water. With high-tech innovative approach, this quest leads to the discovering of the new Triple Powder Complex, a unique blend of three specially selected powders that can quickly absorb sweat and sebum for longer-lasting makeup while intelligently concealing dullness and tired skin for a soft-focused makeup finish. Water that harnesses Mint and Pomegranate Extracts goes further in offering a refreshing sensation and skin benefits.
So what are the three powders? They are Perlite, Airlicium and Soft-focus Powder. Perlite quickly absorbs and releases water, Airlicium immediately absorbs oil and Soft-focus Powder gently covers pores. Sounds like a power combo. Airlicium is a super fluffy powder whose cells contain several micro-halls, once Airlicium catches the oil, it absorbs it at once. It also has higher absorption of oil compared to the conventional anti-shine powder, so Airlicium plays the main role in keeping skin light and protecting it from sebum. Other ingredients include cosmetic water for refreshing sensation and skincare benefits. Mint extract gives a cool sensation feeling and has skin conditioning properties while pomegranate provides the anti-aging benefits to the skin. It is good to note that the sun protection filter is usually oil dispersed and water dispersion is difficult, but this time Shu Uemura has looked into secret technology with water dispersing organic UV filter to offer sun protection with SPF30 PA+++. That is something quite remarkable, we feel.
