Our very first beauty event of the year 2014 and it came in all white, so nice (post christmas feeling). We were invited to the unveiling of the all-new Za True White Ex at the lovely Alexis Bistro, The Gardens Mall, Midvalley last week. The venue of the press launch was all nicely decorated with all-white theme (you can see mashmallows in big clear glass bottle, white lily, white candles, white draping, almost everything that can come in the colour white). Lovely concept to tie-in with this latest whitening range that was about to be revealed to us.
Media friends, attendees were gradually signing in, we mingled around, ate some delicious finger food, we even got a chance to try out the new products at the brightly-lit counter with friendly beauty promoters explaining to us their uniqueness and how the products work to brighten up our skin tone. There were some really enthusiastic enquiries, I noticed *_^ (am sure we gals would love to have brighter and more translucent glowing skin, right?)
It was explained that this Za True White series (which consists of 6 products all together) include both whitening-target ingredients and moisturizing-target ingredients. It is specifically aimed to clear dark spots, blemishes and acne marks through its blend of high-tech and active whitening ingredients (4MSK). The highly moisturizing spa ingredients (Natural Spring Water from the Cazzaro Mountain in Tuscany, Italy, Aquainpool, Glycerol, TMG, Trehalose and White Lily) do sound like an impressive array of good pampering for the skin after all. Besides, the floral green fragrance of Tea Rose, blended with the fragrance of Jasmine and the fresh smell of Lilac does sound soothing enough to wind us down after a long day.
Now, I wondered what is 4MSK? It is said to be an effective whitening ingredient exclusively developed by Shiseido over 13 years. It can inhibit the generation of melanin, accelerate the elimination of melanin out of the skin, even out skin tone and remove dark spots. Working together with 4MSK, the derivatives from the Vitamin C, APM and VC-IP will deoxidize melanin, leaving our skin brighter and clearer (could be a good news for some of us!)
The star product, of course, was introduced. It is the Za True White Ex Essence Lotion (skin brightener). This is a new type of gel-like lotion that is luxuriously formulated, containing substance called conchiolin, a substance exists in the layer of Pinctada Fucata (Akoya Pearl Oysters). Pretty powerful anti-aging booster (I am really keen on this! Haha).
It was great fun to be able to explore new products, see what's in the market and what's the technology within the skincare industry. We are certain that most would be keen to give this product range a try! The range will be available at leading pharmacy chains and supermarkets starting March 2014 onwards. We walked away with some goodies from Za True White Ex, which we shall try soon. Thanks for having us, Za Malaysia *_^
Till then, have a luminous week ahead!