Friday, January 10, 2014

Burberry Prorsum Menswear A/W14: A Painterly Journey

A brand founded way back in 1856, very much steeped in history, tradition and craftsmanship, Burberry very recently showcased its Burberry Prorsum menswear Autumn/Winter 2014 collection, entitled A Painterly Journey, part of the fourth London Collections: Men week (since its debut in June 2012). LUMINNEJ is extremely thrilled to be given the opportunity to be a part of this esteemed occasion, streaming the show LIVE via our blog here!

The first thing that grabbed our attention, was most definitely the song Lilac Wine, performed live by Clare Maguire (who has such a hypnotic voice) as the first male model strutted down the long runway in the London's Kensington Gardens. The collection, as a whole does fit that whole vision of what Christopher Bailey wanted to achieve - that fusion of artists and painters attitude and work, with the traditions of menswear, yet with a sense of dreamy romantic flair to it. It shows in the pieces of beautifully hand-painted floral printed silk squares, equastrian blanket scarves and leaf designed scarves, among others. Of course, a Burberry collection would not be complete without its signature check motif.

Colour palate are more towards charcoal, stone, bitter chocolate, brilliant navy, pretty muted with quiet sense of attention. There are tonnes to choose from when it comes to silhouettes. What really caught our attention in this collection, in fact, are the accessories, especially the bags that the models were carrying!  Such creative work, love the designs of the St Ives bag in geometric blanket, weave rug, especially the ones with six different iconic global city skylines (London, Shanghai and many others) motif.

Here are some of our favourites looks from the collection. 

What is also amazing about Burberry is its fashion-forward approach in providing digital experiences for its brand lovers, globally. You can practically watch a LIVE Burberry show, in any parts of the world, as long as you are wired in and connected to the internet! Burberry is practically in most of the social platforms available today. The WeChat platform delivered the most personalised Burberry social show experience to date. Using responsive text, followers could explore different show storylines by messaging keywords to unlock layers of content relating to the event and guests. Now, how cool is that! (China followers will be very pleased *_^). The show is basically fully optimised for mobiles.

For die-hard fans of Burberry, one can take advantage of its Runway Made To Order services, whereby personalized nameplates can be added to custom-made outerwear, bags, knitwear, embroidered onto scarves and so much more, allowing customers to be the first to own and personalize next season's collection months before it hits the store. So, what are you waiting for? Here for just that.

Some of the guests attended the show included Chinese actor, Chen Kun, Korean actor Yu Ah In (his very first Burberry show). British musicians Tinie Tempah, Paloma Faith, James Righton, British model Suki Waterhouse and many others, most look exceptionally stunning in Burberry.

Well, it was indeed quite an experience and most definitely, a wonderful collection, with such deep British sentiments and love for quality and style. Till the next Burberry show, have an awesome weekend, everyone *_^

For those who missed the show, you can watch it over at Burberry website here or check out the highlight video below. Cheers!

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1 comment :

  1. What a bold collection! The colors and prints have such a wonderfully artful quality. And it's so cool that it's now technologically possible to watch a fashion show live stream from practically anywhere. Chen Kun looks swoony :)

    Rowena @ rolala loves


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