La Mer Introduces The New Moisturizing Soft Lotion | A Fluid Expression of An Icon

The St. Regis KL and La Mer. What do these two have in common? The words luxury and dreamy spring to mind. We had the privilege to experience the best of both worlds that morning when we agreed to attend La Mer Malaysia's launch of one of their most anticipated and exciting beauty products - the all NEW Moisturizing Soft Lotion, recently. The brand called it A Fluid Expression of An Icon. We were super excited to say the least, as that was our very first La Mer event. Thanks team La Mer Malaysia for having us! 

We were immediately enthralled by the beautiful white and clean minimal set-up for the launch in one of the gorgeous ballrooms of the hotel, all very sea-inspired with that little clean summer relaxing vibe. A small group of media and bloggers made it a more intimate and relaxing occasion. Let us begin by telling you a little about La Mer the brand, though we are most definitely sure that the brand name is no stranger to any beauty lovers out there by now, including us since we had experienced their Reparative Skin Tint before here, and recently their Lifting Eye Serum here which we are still very much in love with till today.

Half a century ago, physicist Dr. Max Huber began a quest to restore the look of his skin after suffering burns in a laboratory accident. 12 years and 6,000 experiments later, he perfected his meticulous ingredient selection and time-intensive bio-fermentation process to create the legendary Miracle Broth™ - the heart of the iconic Crème de la Mer and every product in the collection today.

Today, scientists at La Mer continue the quest for treatments that help heal dryness, and restore and visibly transform the skin by looking far beyond the realm of beauty and into a new generation of scientific exploration, La Mer has found inspiration in 'the power of small'. From electronic materials such as liquid microchips to fluid microstructures that change the shape and function of physical materials - 'super fluids' are reinventing our world.

Inspired by this powerful micro-technology, innovators in the beauty world have developed a whole new level of high-performing and unexpected textures - 'super lotions'. At La Mer, the brand developed a revolutionary super lotion that delivers the healing and transformative benefits of Crème de la Mer in a weightless, yet rich new texture. Introducing, The Moisturising Soft Lotion, an advanced formula with micro-crafted 'Soft Lotion Capsules' that drive Miracle Broth™ and Lime Tea Concentrate™ deep into skin to help heal dryness, replenishing energy reserves, and soften signs of age.

That morning, we were told that this new Moisturizing Lotion is one that has such a beautiful texture that one will be amazed, even though lightweight but still delivers the potency of a typical Crème de la Mer's efficacy. Sounds interesting already we felt. The morning was spent sampling the new product, which will hit the La Mer stores in September, indulge in the beautiful spread and catching up with some blogger friends, amongst some good company for the day. 

Thanks La Mer Malaysia for the exquisite morning. Keep your eyes peeled here at this space as we shall share our experience with you soon using this innovative beauty product. More about the brand here. The brand has one of the most beautiful Instagram feeds that we just fall in love with here.

Till our next beauty adventures, have a luminous and happy week, lovelies *_^

With love, 

Jeann