The New JOICO LumiShine Hair Show | Brilliant Colours With Twice The Shine

We were first introduced to the brand, JOICO some time in 2014, by Shiseido here and found that its vibrant hair colour range and hair care series are an interesting array of products that help protect the hair with its latest technology. A division of Zotos, Inc., a Shiseido company, Joico launched its latest hair colouring range called LUMISHINE recently at Soju Sunway, Sunway Resort Hotel and Spa. LumiShine is a hair colour range that supposed to deliver brilliant colours with twice the shine. LumiShine Permanent Creme Color is perfect for permanent colouring with a reduced ammonia colour system. This colour system has over 50 shades and it gives healthy looking and consistent results when combined with the LumiShine Creme Developers.

The hair show kick-started with Winson Kow (Joico's Dream Team) with its hair collection having the "Warm" theme look. We spotted vibrant hair colours in spicy red, variations of this fiery fierce colour showcased by models on stage. We especially love the fashion worn by the models for this theme, super boho tribal sort of feel.

Visuals compiled via LUMINNEJ's mobile capture

Subsequently, the show was followed by a "Cool" theme hair collection performed by Rick Lee (Joico's Artistic Ambassador). The collection exuded cool colours of white, blues and wintery hues that looked edgy. We were also equally captivated by the video presentation shown on the big screen that night.

Of course, the highlight of the night would be the hair show live presentation by Liza Espinoza, Joico's Global Artistic Team, with her unique theme called "California", a fun-filled care-free lifestyles of party wears and sunny weather looks paired with complicatedly braided hair on the model. Quite impressive to see how, with skilful hands, she twisted and turned the model's long hair and shortly after, an intricately designed braid was unveiled. 

Thanks Shiseido Malaysia for the invite previously and congrats to Joico for a new hair colour range launch! To discover and learn more about Joico the brand, you can check out the Facebook page here. All visuals courtesy of Joico Malaysia and team Shiseido Malaysia (except stated above and the final visual). As they say, the JOI of Healthy Hair, the Joico way. No harm having vibrant healthy colour hair, right, lovelies?

Have a luminously beautiful and happy weekend ahead! 

With love, 

Jeann